Neymar's family business acquires Brazilian football icon Pele's brand

Pelé's global brand is set for a major revival after NR Sports, owned by Neymar Santos Sr., acquired it. Announced at the Pelé Museum, the deal is hailed as a milestone for Brazilian sport, aiming to preserve and expand the icon's enduring legacy. This move signifies a 'repatriation' of a cherished sporting symbol, promising renewed visibility for generations to come.

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